Community involvement is woven into the fabric of the Eat'n Park culture. We're more than just a business; we're a neighbor, an engaged partner. And as such, we're dedicated to doing our best to make the communities we serve as strong and vital as possible. Giving back isn’t just something we do; it’s who we are.
Every year, we donate at least five percent of our pre-tax earnings to local charitable organizations. Working with community partners, we're able to leverage our resources to raise funds for important causes. Perhaps our best-known program is our annual Caring for Kids campaign, which has raised over $7 million for local children's hospitals. This team-member driven fundraiser has been going strong for more than 30 years.
We support local organizations in other ways, too. Our Smiley Cookie Fundraising and Gift Card Fundraising programs offer a fun, easy way for nonprofits to raise money for their organizations.
In the community, Team Smiley and our Smiley mascot are a frequent sight, as they visit festivals, fundraisers, races, and more to distribute free Smiley Cookies to the families who attend. In fact, we donate more than 300,000 Smiley Cookies every year to nonprofits and events like these.
In 2010, we launched a program called LifeSmiles. Through this initiative, we’ve taken a major step toward strengthening and expanding our commitment to the health and well-being of our youngest guests: kids. Because of the unique make-up of our organization and the passion of our team members, we feel we can combine our corporate resources to make an impact on our communities, more so than any other foodservice company.
There are four primary pillars on which LifeSmiles is built:
- Empowering parents and caregivers with choices
- Providing healthier food in schools through education and partnerships
- Providing access to healthy, affordable food in under-served communities
- Increasing physical activity through community walks, runs and events
LifeSmiles takes countless different forms with the four pillars serving as a roadmap for the program’s growth: from sponsoring events focused on increasing kids’ physical activity; to funding organizations like the Pittsburgh Food Bank so they can provide under-served communities with healthy, affordable food; to educating students about healthy food choices by introducing our chefs to local schools.
We use LifeSmiles as the inspiration for all of our philanthropic efforts. To support LifeSmiles, we’ve made a 5-year commitment to provide $1 million and 20,000 volunteer hours to programs and partnerships that support health and wellness initiatives in the communities we serve.